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Japanese Omiyage Culture with the Aloha Spirit



Japanese omiyage culture and Aloha spirit


Japanese “omiyage” is often translated as “souvenirs.” Although both are items purchased from places people travel, the intention of purchase may not be the same. Japanese omiyage culture began as sacred pilgrimages brought back items as gifts from their sacred trips to their families. As Japanese railway systems had developed, people started to bring back a variety of omiyage items, including foods. The big difference between souvenirs and omiyage is that the souvenirs are purchased as the recollection of their trips while the omiyage is a gift which intended to express gratitude and friendliness to their families, friends, and coworkers. Japanese immigrants brought this tradition to Hawaiʻi when they came to work at sugar plantations. The omiyage culture is now adopted well in local communities. It is possible that the intention of goodwill from omiyage culture aligns well with the Aloha Spirit Law in Hawaiʻi.


Akahai, meaning kindness to be expressed with tenderness;

Lokahi, meaning unity, to be expressed with harmony;

Oluolu, meaning agreeable, to be expressed with pleasantness;

Haahaa, meaning humility, to be expressed with modesty;

Ahonui, meaning patience, to be expressed with perseverance.

(HI Rev Stat § 5-7.5, 2013)


Pierre Marcolini Hawaiʻi omiyage selections


Pierre Marcolini Hawaiʻi offers a variety of Hawaiʻi exclusive omiyage options to meet both local and tourist’s needs.


Hawaiian Exclusive 3pc ($10): Perfect for small omiyage. Based on our customer’s request, this box is assorted with three popular chocolate pieces: honu a symbol of good luck, popular heart-shaped dark chocolate truffle, and a flavorful macadamia nut chocolate.


Hawaiian Cookie Assortment 5pc ($10): One of our popular omiyage options includes both chocolate dipped shortbread and sable in one box. Surfboard shaped tag looks adorable.



Cooler Bag Giveaway

(July 1st, 2019 to August 31, 2019)


To celebrate Ala Moana Center’s 60th anniversary, Pierre Marcolini Hawaiʻi offers a free cooler bag with a purchase of $50 or more. Our cooler bag keeps your omiyage cool and perfectly used as a shopping bag or a lunch bag for daily use.


To check out more omiyage selections, visit our store at the Ala Moana Shopping Center, Level 3, Ewa Wing.





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